Book Marketing

Launch campaigns and author branding that actually sell books — not vanity metrics.

Most Books Do Not Fail. They Are Just Never Found.

Traditional publishers expect authors to do their own marketing, and self-published authors are on their own by definition. Either way, a finished book with no readers is a very expensive hobby. Our marketing team exists to close that gap: we find the readers who already buy books like yours and put yours in front of them.

Everything starts with your category, not a generic checklist. We research who is actually buying in your niche, what they respond to, and what your book has to look and sound like to compete against the current top sellers on that page.

What We Run

A Campaign Built Around Your Book

Amazon & Retail Ads

Keyword and category targeting on Amazon, tuned weekly against real ACOS data rather than left to run on autopilot.

Launch Campaigns

A structured launch week: pre-orders, review outreach, price promotion and the ranking push that puts you on category bestseller lists.

Author Branding

Author bio, headshot direction, media kit and a consistent voice across every platform readers use to check whether you are worth reading.

Author Website

A fast, search-optimised site with your books, your story and an email capture that turns visitors into a list you own.

Social & Content

Platform-native content built from your book — not the same square graphic posted five times a week.

Reviews & PR

Editorial review submissions, book award entries and outreach to bloggers and podcasters who cover your genre.

Book marketing campaign dashboard and promotional assets
How We Work

Numbers You Can Actually Check

You get a monthly report that shows what was spent, what it returned and what changes next month. No screenshots of impressions with no context, and no vague talk about "brand awareness" when the question is whether books sold.

  • Category and competitor research before a dollar is spent
  • Ad accounts stay in your name — you keep the data
  • Monthly reporting on spend, sales rank and royalties
  • No long lock-in contracts
Good to Know

Book Marketing Questions

When should marketing start?

Ideally 8 to 12 weeks before launch, while the cover and description can still be adjusted based on what the category research shows. That said, a well-run campaign can revive a book that has been out for years — several of our best results have been relaunches.

How much should I budget for ads?

Most authors start between $300 and $1,000 a month in ad spend, separate from our fee. We will tell you honestly whether your category can be competed in at your budget before you commit.

Can you guarantee bestseller status?

No, and you should be sceptical of anyone who does. What we can do is target the specific categories where your book has a realistic chance, and be straight with you about which those are.

Do I need to be on social media?

It helps, but it is not mandatory. Plenty of our authors sell well through paid ads and retail placement alone. If you do want a social presence, we will build one that fits how much time you actually have.

What if my book was published elsewhere?

That is fine. We market books we did not publish all the time. We will audit the listing, cover and description first and tell you what is holding it back.

Lincoln eBook Publishers

Pair Marketing With

Publishing & Printing

Premium print runs, hardcovers and global distribution.

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Book Cover Design

Bestseller-worthy covers designed to stop readers mid-scroll.

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Proofreading & Formatting

The meticulous final polish before your book meets readers.

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Book Editing

Developmental, line and copy editing that sharpens every page.

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Audiobook Production

Studio-quality narration, mastered for Audible and beyond.

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Book Trailer

Cinematic trailers that turn browsers into readers.

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Let's Get Your Book in Front of Readers

Tell us your title, category and where it stands today. We will come back with an honest read on what it needs.

Begin Your Road To Success

Contact us now and consult our experts

We will be happy to assist you
Call Us (415) 818-8691
Call (415) 818-8691